Our latest brochure design project is for a prestigious law firm located in Fort Lauderdale Florida. In the state of Florida lawyers are required to put a disclosure about advertising at the bottom of their website. The disclosure usually looks like this:
The hiring of a lawyer is an important decision that should not be based solely upon advertisements. Before you decide, ask us to send you free written information about our qualifications and experience.
By mailing out a brochure when someone fills out a form on the website the attorney is meeting the requirement to send written information to the person who is considering hiring the attorney. The mailing of the brochure meets the requirements of the Florida Bar Association. It is true that an attorney could just mail out a nice letter but people often go to more than one attorneys website to request information. You might get a letter from one law firm and a professionally designed brochure with a letter from another lawyer’s office. You will select the one that makes the best impression.
We are more than just another graphic artist brochure design company!